Champ/Cast is a boutique marketing and creative agency for founders and experienced professionals navigating reinvention. We specialize in pivotal seasons, such as: career pivots, brand resets, new chapters, and moments when clarity matters more than noise.
Founded by Rachael Baxter, Champ/Cast partners with a small, intentional roster of clients who value trust, thoughtful strategy, and creative consistency. We don’t chase trends or volume. We help you clarify your niche, communicate with confidence, and show up online in a way that feels aligned and credible—especially when stakes are high and visibility matters.
Our work blends strategy and storytelling through podcast, brand, social, email and integrated marketing systems—so your message is not only creative, but cohesive and repeatable over time. The goal isn’t more content. It’s clear positioning, consistent presence, and trust built with the right audience.
If you’re rebuilding, refining, or stepping into what’s next—and want a creative strategy partner who understands both growth and discernment, then we’d love to support your next chapter.
Download the Champ/Cast Kit to learn how we work and see if we’re the right fit.

Boutique brands, and service-based companies who need consistent marketing, content, and visibility but don’t have the time or team to manage it all.
Creators such as photographers, designers, makers, writers, artists, content creators who want to elevate their presence online through storytelling, video, podcasts, and social content.
Speakers, executives, advisors, community leaders, and nonprofit founders who want to build personal brands that elevate their authority and visibility.
Owners who are scaling their businesses through thought leadership, digital products, or client education and need high-quality, on-brand content to back it up.
Founders and creatives who want to launch or grow a podcast, convert episodes into content, and build a platform that showcases their story and mission.
Professionals stepping into a new chapter by launching something new, pivoting their careers, or building a brand that reflects who they are now.

Offering a curated collection of informational guides designed to support your growth in branding, marketing, and business strategy, giving you the tools to move forward with clarity and confidence.
Club Champ is an invitation-only community for female business leaders across South Carolina—from the Lowcountry to the Upstate—who value meaningful connection.
Members receive access to a private newsletter and invitations to thoughtfully curated gatherings that blend strategic conversation with creative exchange—designed to spark new ideas, strengthen visibility, and build genuine momentum.
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