Meet the founder
Hello, it is a pleasure to meet you.
My name is Rachael Baxter and I believe in the transformative power of storytelling, design, and connection to drive meaningful change. I am a marketing strategist, editorial leader, and entrepreneur with over 15 years of experience crafting growth strategies, building brand narratives, and guiding customer journeys.
Throughout my career, I’ve worked across industries like finance, healthcare, entertainment, technology, and media, helping companies translate innovation into impactful campaigns. My experience includes brand activation, creative direction, rebranding, and podcast production, with a strong track record of delivering results in fast-paced environments.
Through my company, Champ/Cast, I continue to empower brands with strategic storytelling and marketing expertise.
Throughout my journey, one of my proudest accomplishments has been serving as Co-Founder and Editor-in-Chief of Conscious Magazine. I had the privilege of shaping it into a trusted platform for cultural dialogue, launching multiple print editions sold in 350 Barnes & Noble stores nationwide, with subscribers in over 25 countries, and building a strong digital presence. My editorial leadership helped establish Conscious Magazine as an international resource for thought leaders and creatives. I also had the honor of joining an expert panel at the International Young Leaders Assembly (IYLA) alongside global nonprofits at the United Nations Headquarters in New York City, among many other speaking opportunities.
Now based in Charleston, I’m also pursuing my passion for wellness advocacy, sharing insights on mindful living through my blog, Sunset Hour.
In addition to my work in media and marketing, I am opening a high-end boxing studio in Charleston, SC, where I’m combining fitness and community-building to create an inspiring space for people to grow stronger, both physically and mentally.
Tune in on YouTube—new episodes every week.
Honest conversations about what it takes to start over and succeed—at any stage of life or business. Subscribe now for your weekly dose of insight and inspiration.